deliveroo redesign

A redesign proposal or a limited edition shirt for Deliveroo Riders.

The idea was to think about how does a garment look when a person is at the same time doing formal work and performing a sport. It’s an ongoing fascination of mine to explore how does the “work” formal world interact with the sport’s world.

To execute this design concept I upcycled old Deliveroo uniforms. The final product would be a cropped shirt with an elastic waist made from a light-weight viscose. It’d feature 6 pockets and a reflective collar and yoke.