cats editorial

In a world taken over by image generators, infinite ads and doomscrolling 3 souls born in the late 90s from vastly different paths of life met with no corporate assignment, budget or branding guidelines in mind.

Only the admiration for each other expressed through the curiosity of what happens when they serendipitously meet in the ever-changing city of Rotterdam to dress up, play and have a date.

Povilas Gegevicius invited the photographer Elena Krukonytė and swimmer Ruta Meilutytė to immortalise the already non-existent studio in Schiekadeblok.